Below we share three main kinds of chatbots so you could pick the right one for your business.ġ. They differ by the complexity, features, and cost of development. However, for a custom-made chatbot, you will need to hire a chatbot development company. For that, you can use one of the bot engines such as Chatfuel or Rebotify that work on a subscription basis. You can try to develop a chatbot without outside help. Now, let’s dive into the chatbot development process. Also, the Nike chatbot increased conversions to up to four times compared to the brand average.Īre you impressed with the results a chatbot can bring? We are too. The company said their average CTR was 12 times higher than other campaigns. This promotion had all the ingredients needed for success. The Nike chatbot allows users to create unique shoe styles and share them with friends on Facebook. The idea of the campaign was to launch a Nike StyleBot in the Facebook Messenger to help shoppers style their shoe designs and browse previously created designs for inspiration. The company used a chatbot (Nike StyleBot) as a part of their conventional marketing strategy. The story started when Nike decided to collaborate with Snaps for Nike AirMax day promotion campaign. However, let's first look at how Nike company use a chatbot for boosting conversions from Facebook Messenger.
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